Sympathique, BI Renewal + Package Design

•

Mar.2023

Client : Sympathique

Design : Alissa Hwang, Ara Seo

Sympathique is a brand offering natural shampoo and conditioner bars, designed to facilitate easy adoption of zero waste practices in daily life.

While retaining the existing symbol, we have significantly enhanced the wordmark logo to convey strength and luxury. Guided by the slogan "Gifts from Nature," our packaging design draws inspiration from trees reflected in rivers, the side profile of dried cinnamon, and various shapes of fallen leaves. The gift sets have been designed with simplicity and elegance, centering around the brand's color scheme.